# AIwhirks > AIwhirks is an AI-augmented software studio in St. Augustine, Florida, building and maintaining custom web applications for businesses that have outgrown off-the-shelf tools. It also runs a separate marketing line - websites, SEO, Google Business Profile, and content - for getting small and local businesses found on Google and AI search. Travis Sutphin is the founder and principal engineer of AIwhirks, with 25+ years in software development, working with a team of specialized AI agents. AIwhirks works as one accountable operator directing a team of ten specialized AI agents that handle repetitive engineering, design, content, and QA work, while every architecture, security, and product decision stays with Travis. Based in St. Augustine, Florida. ## What AIwhirks does Two service lines, kept separate. ### Web app development (primary) An ongoing monthly development partnership, not a one-off project. New builds, rescues of stalled or existing apps, and continuous development, fixes, and features. Priced by scope on a monthly retainer; clients own all of the code, data, and accounts. - [Web app development](https://aiwhirks.com/webapp-development/): the flagship retainer, who it is and is not for, and how a month runs. - [How it works](https://aiwhirks.com/process/): the one-operator-plus-ten-AI-agents operating model. - [Work / case studies](https://aiwhirks.com/case-studies/): shipped software with the problem, the build, and the outcome. ### Marketing (second line) Getting a business found on Google and AI search. - [Marketing hub](https://aiwhirks.com/marketing/) - [Websites](https://aiwhirks.com/web-development/): custom, SEO-first marketing sites. - [SEO optimization](https://aiwhirks.com/seo-optimization/) - [Google Business Profile](https://aiwhirks.com/google-business-profile/) - [Blog management](https://aiwhirks.com/blog-management/) ## Products built by AIwhirks - TowerSight (live): A legacy tool rebuilt as a multi-tenant SaaS platform telecom operators use to self-manage every site, tower, and asset. Case study: https://aiwhirks.com/case-studies/towersight-ridgeline-engineering/ - simpleWhirks Books (live): A custom bookkeeping web application for the numbers side of running a business. Full case study coming soon. - BlazinSafety WebApp (in production): A business-critical safety-inspection app modernized across five framework versions, with its production database and 975,000-row audit trail untouched. Case study: https://aiwhirks.com/case-studies/blazin-safety-legacy-modernization/ - TAB (Testing, Adjusting, and Balancing) WebApp (in production): A custom web application, currently in active development. - ILikeBigJeeps (in production): A platform for Jeep Wrangler owners built around structured rig data, so a search for a specific build lands on a page that actually answers it. Launching August 2026. Case study: https://aiwhirks.com/case-studies/ilikebigjeeps-wrangler-platform/ - PersonalGDP (in production): A goal-achievement and life-coaching web application that turns aspirations into an actionable process. - Yinz Do (live): A Pittsburgh event-discovery app built with no GPS, no social graph, and no ad tech, because the data it never collects is data it can never lose. Case study: https://aiwhirks.com/case-studies/yinz-do-pittsburgh-events/ - FrontDoorDirectory (live): A two-sided community platform: a free job board, a geolocation directory, and tiered services, built in four weeks. Case study: https://aiwhirks.com/case-studies/frontdoor-directory-platform/ ## Pricing Two lines, both monthly: - Web app development: an ongoing monthly retainer, priced by scope and settled on a scoping call. Month to month; you own the code. - Marketing - The Partnership: priced by scope and quoted after a short call, bundling the website, SEO, Google Business Profile, content, and reporting. No long-term contract. - Full detail: [Pricing](https://aiwhirks.com/pricing/). ## Key pages - [Homepage](https://aiwhirks.com/): custom software for businesses that outgrew their tools. - [Web app development](https://aiwhirks.com/webapp-development/) - [Marketing](https://aiwhirks.com/marketing/) - [Work / case studies](https://aiwhirks.com/case-studies/) - [How it works](https://aiwhirks.com/process/) - [Pricing](https://aiwhirks.com/pricing/) - [About Travis](https://aiwhirks.com/about/) - [Contact](https://aiwhirks.com/contact/): start a project. Direct email: travis@aiwhirks.com. - [Insights](https://aiwhirks.com/insights/): blog on SEO, AEO, Google Business Profile, and local search. ## Insights articles Published guides, newest first. Local-first (St. Augustine and Northeast Florida) with national tail coverage. - [Old Software That Still Works: Rebuild or Modernize?](https://aiwhirks.com/insights/legacy-software-rebuild-or-modernize/): The 5 signs your legacy business app is failing quietly, plus a 20-minute audit that tells you whether to rebuild it or modernize it in place. - [Your Internal Tool Can't Be Handed to Customers (Yet)](https://aiwhirks.com/insights/internal-tool-customer-access/): The 5 things that must change before customers can log into the system you built for your own team, plus a 20-minute test that sizes the job. - [Why Your St. Augustine Website Gets No Traffic (Fix It)](https://aiwhirks.com/insights/st-augustine-website-not-ranking/): The 5 reasons St. Augustine websites don't rank on Google, and the 15-minute diagnostic that shows exactly which problem is killing your traffic. - [How to Build a Website Google and AI Can Find](https://aiwhirks.com/insights/website-google-and-ai-can-find/): A plain-English guide to what makes your website easy for Google and AI to find, understand, and recommend - no tech background needed. - [Local Citations: 40 Directories for St. Augustine](https://aiwhirks.com/insights/local-citations-st-augustine/): The complete list of 40 directories every St. Augustine business should claim. Tiered by priority, includes Northeast Florida-specific listings. - [St. Augustine Tourism + Local SEO Strategy 2026](https://aiwhirks.com/insights/st-augustine-tourism-local-seo/): Why St. Augustine businesses need a dual-audience SEO strategy. Tourism vs. local, seasonal demand curves, and how to serve both profitably. - [How to Get More Google Reviews (Without Being Awkward)](https://aiwhirks.com/insights/how-to-get-google-reviews/): The playbook to get more Google reviews - when to ask, the text and email templates, and how to handle bad reviews. For local service businesses. - [St. Augustine SEO Cost: Honest Pricing Breakdown 2026](https://aiwhirks.com/insights/st-augustine-seo-cost/): Real pricing for small business SEO in St. Augustine. What $250, $500, and $1,000/mo actually buys, red flags in quotes, and how to evaluate any proposal. - [AI Search for St. Augustine Businesses (2026 Reality)](https://aiwhirks.com/insights/ai-search-st-augustine-business/): Why AI search matters for St. Augustine small businesses now, what local agencies are getting wrong, and the 90-day plan to show up on ChatGPT. - [Google Business Profile Setup for St. Augustine 2026](https://aiwhirks.com/insights/google-business-profile-st-augustine/): Step-by-step 2026 playbook for Google Business Profile setup and optimization for St. Augustine service businesses - categories, photos, reviews. - [St. Augustine Small Business SEO Guide (Google + AI)](https://aiwhirks.com/insights/st-augustine-small-business-seo-guide/): The complete guide to getting found on Google and AI search as a St. Augustine small business. GBP, local SEO, tourism strategy, and more. - [Turnstile vs CAPTCHA: Pick the Right Spam Fix](https://aiwhirks.com/insights/cloudflare-turnstile-vs-captcha-spam-protection/): Compare Cloudflare Turnstile, reCAPTCHA, hCaptcha, and honeypots side by side - pick the best spam protection for your website forms without hurting conversion. - [Web App Launch Checklist: 18 Steps to Ship](https://aiwhirks.com/insights/web-app-launch-checklist/): The proven 18-step web app launch checklist for secure, production-ready deployments - foundation, security, infrastructure, and CI/CD in the right order. ## Frequently asked questions - **What does AIwhirks do?** Custom web application development on a monthly retainer, plus a separate marketing line (websites, SEO, Google Business Profile, content). - **Is web app development a project or a retainer?** A monthly retainer, an ongoing development partnership. Clients own all the code and can pause or stop month to month. - **How does one person deliver production software?** One operator with 25+ years of engineering directs ten specialized AI agents; the agents handle repetitive work while Travis owns architecture, security, and product decisions. - **Do you take on existing or stalled builds?** Yes. A rescue starts with an honest audit of what exists before any ongoing work begins. - **What is AEO?** Answer Engine Optimization: structured data, semantic markup, and content patterns that let LLMs such as ChatGPT, Claude, Perplexity, and Google AI Overviews understand and recommend a business.